INCREASED BRAND RECOGNITION NATIONALLY

A GROWING CONSUMER BRAND

RATIONALE

Promotion of products by retailers was limited; client needed national brand awareness.

STRATEGY AND ACTIVITIES

  1. Created a variety of visuals expressing the character of the brand. These were a mix of straight-up product shots, custom beauty photography, and composites of custom product and stock ingredient photography.

  2. Selected likely customers based on interests and purchase behaviors. Audience sizes were adjusted so everyone could be reached 2-4 times with the client's budget.

  3. Ads were run for two months; audiences and visuals were updated during the run for maximum engagement.

OUTCOMES

  1. Brand exposure to 300,000+ likely consumers.

  2. Feedback on products and retail availability from people who hadn't previously engaged with the brand.

ADDITIONAL BENEFITS

  1. New followers.

  2. Data on most appealing visuals for client's products and their ingredients.

  3. Data on audience interests and purchase behaviors most responsive to their brand.