INCREASED NUMBER OF HIGH-QUALITY FOLLOWERS

A GROWING CONSUMER BRAND

RATIONALE 

Client's social media posts were engaging, but few followers meant little benefit.  

STRATEGY AND ACTIVITIES

  1. Created a variety of brand and product visuals. These were a mix of straight-up product shots, custom beauty photography, and composites of custom product with stock ingredient photography.
  2. Selected likely customers based on interests and purchase behaviors. Audience sizes were adjusted so everyone could be reached 2-4 times with the client's budget.
  3. Page-like ads were run for two months; audiences and visuals were updated during the run for maximum page likes.

OUTCOMES

  1. Number of followers increased 7x.

  2. New followers were interested in the products, ingredients and brand identity, not clever headlines or promotions.

  3. Feedback on products and retail availability from people who hadn't previously engaged with the brand.

ADDITIONAL BENEFITS

  1. Experience with most appealing visuals for the products and their ingredients.

  2. Data on the most brand-responsive audience interests and purchase behaviors.