LAUNCHED NEW BRAND IDENTITY AND PRODUCTS
A GROWING CONSUMER BRAND
The brand's future depended on the success of the refreshed identity and new products.
STRATEGY AND ACTIVITIES
Created brand and product visuals: composites of custom product photography and stock ingredient photography.
Six-week teaser campaign to followers leading up to launch, highlighting historical packaging over the last century, and teasing the new products and new look.
High-rotation six-week launch campaign to followers showing off the new products, ingredients and brand character.
High engagement rate for the teaser campaign (5.3%).
Very high engagement for the launch campaign (8.1%) with high rate of comments and shares.
Immediate feedback from followers on the new branding, products and ingredients.