LAUNCHED NEW BRAND IDENTITY AND PRODUCTS

A GROWING CONSUMER BRAND

RATIONALE

The brand's future depended on the success of the refreshed identity and new products.

STRATEGY AND ACTIVITIES

  1. Created brand and product visuals: composites of custom product photography and stock ingredient photography.

  2. Six-week teaser campaign to followers leading up to launch, highlighting historical packaging over the last century, and teasing the new products and new look.

  3. High-rotation six-week launch campaign to followers showing off the new products, ingredients and brand character.

OUTCOMES

  1. High engagement rate for the teaser campaign (5.3%).

  2. Very high engagement for the launch campaign (8.1%) with high rate of comments and shares.

  3. Immediate feedback from followers on the new branding, products and ingredients.