Frequently UnAsked Questions
ask these when seeking a new agency as your advertising partner!
Everyone promises engagement. WE LOVE ENGAGEMENT! BUT does It generate sales?
Engagement feels good to us and our clients, it looks good to visitors and competitors, and it's one of the key metrics reported by social and advertising platforms. But it doesn't generate, correlate with or predict sales.
Engagement is any interaction with a post or ad – like, love, comment, share, click to enlarge, click to visit a link, and even the innocuous click-to-read-more on a longer post are all engagements. We love engagement. Everyone loves engagement!
But people who engage aren't people who buy. In this study commissioned by Facebook, 99% of purchases were made by people who saw but didn't engage with posts or ads. Facebook itself, the king of selling engagement, cautions about this.
Engagement: What's it good for?
Unlike the song lyrics, it is good for something: market research.
It's also good for comparing posts or ads of the same type.
More to be written.
Social Media: What's it good for?
The big social media properties are the world's most sophisticated advertising platforms. Targeting ability and audience receptivity are unprecedented in the history of advertising.
The big social media properties are the world's largest focus groups. It's far easier than ever to discover the interests, purchase behaviors and demographics of your customers and prospective customers.
The big social media properties are the world's largest focus groups. The right mix of interests, purchase behaviors and demographics can be assembled and their responses measured both quantitatively with numbers and qualitatively with their written comments.
AT YOUR AGENCY, HOW MANY LAYERS ARE BETWEEN MY ACCOUNT REP AND THE PEOPLE DOING THE WORK?
No layers! We all communicate openly in our studio space. We each have specific tasks, but you'll get to meet us all. Mark Sund is our Agency Director and handles data, research and reports. Sarah Crawford is our Senior Designer and Jennifer Powers is a Designer; they handle design and branding.
WHAT'S IT LIKE working with you?
It's all about the journey. We start with a discovery meeting where our team meets your team. We talk about your project, where you are, where you want to be, and how we can get you can get there. You are the expert in your business, so we look to you for guidance and we bring a creative insight to whatever we embark on.
IT'S A COLLABORATIVE PROCESS WHICH BREEDS RESULTS.
Project specific plans and goals are discussed and we get started! We put together a detailed design brief or advertising plan.
CREATE AND BUILD. HERE'S THE FUN PART.
We get to work showing you ideas, color pallets, paper samples, sketches, and rough mocks to filter out what you like and don't like - whatever the project calls for. Once a design or plan is approved, we work to make a seamless transition to using / understanding your new materials / branding / website / social media.
WE WANT A PARTNERSHIP, NOT A ONE NIGHT STAND
We love what we do. We want to do it with you over and over. We offer a variety of services.
Why should WE hire you vs HANDLING IT IN-HOUSE?
A baker bakes. A butcher butches. Ha ha, but seriously there's a reason you do what you do - you're an expert or you have a passion for it. We are passionate website experts. We already posses the knowledge and expertise to build your site allowing you to focus on what you do.