Lead generation and product launches

Social advertising platforms are big data vendors in disguise.

We use Facebook + Instagram as the world’s largest focus group, in order to test and validate marketing strategies and advertising decisions. Social media’s rich set of available audiences, display modes, and feedback types make the platform unparalleled for testing and advertising. The quantitative support and uninterrupted transition from testing to advertising makes a difference for organizations conscious of their budgets and wishing to move quickly.

• Growth in leads.

• Quick ramp-up from market research to productive advertising.

• Cost per lead reduced.

• Word-of-mouth buzz.

• Insights on headlines, colors and image styles to use in other marketing efforts.

• New product launch with uninterrupted foot traffic.

Data Driven Social Marketing

Market research to discover advertising audiences who will be most cost-effective, highest volume, and brand champions.

Even without access to IBM Watson-style big data, it’s possible to do quantitative research for marketing decisions. In this study and other work for clients, we basically use Facebook as the world’s largest focus group. The quantitative support that results can make a big difference in decision-making for marketing success.

Client is now able to target…

• brand champion audiences to generate word of mouth buzz,

• volume leader audiences to generate high sales volumes, and

• most cost-effective audiences to maximize paid advertising.

International lead generation

CLIENT BENEFITS

• Dramatically reduced cost-per-lead Costs-per-lead for search and social advertising in all three countries were brought under control – far below their highs and within a range that’s profitable for the client.

• Out-sized international leads Leads from Australia and Canada were brought in well above their population proportion vis-à-vis USA. Canada was important when introduced as new sales territory, and Australia is important to the client as their country of origin.

• Public awareness of EMG-based augmentative and alternative communication tech We set a goal of raising awareness of AAC technology for people living with spinal muscular atrophy; according to search measurements this wasn’t achieved. But ongoing social media advertising continues to promote EMG-based technology and generate leads for Control Bionics’ multimodal NeuroNode system.

• We recently launched Control Bionics’ new website in the USA, Australia, Canada, and Japan.

LET US CREATE A CUSTOMIZED ADVERTISING PLAN

Tailored To your brand, products, services