The Cincinnati AMA had a record 70 submissions for Pinnacle awards this year and we're pleased to be a finalist for the Best Use of Insights to Drive Experience, Engagement and/or Innovation. 😀
By using Facebook as the world's largest focus group, we identified marketing personas for our client The Grandpa Soap Company that would be...
- Brand Champions – people who are most enthusiastic,
- Volume Leaders – large cohorts for generating sales volume, and
- Most Cost-Effective – the lowest cost per response for advertising.
You can read an abbreviated web version of the case study in our Case Studies section under Market Research: Persona Study (In-Depth Report). Stay tuned for the winner announcement on June 8th!