2017 American Marketing Association award finalist

The Cincinnati AMA had a record 70 submissions for Pinnacle awards this year and we're pleased to be a finalist for the Best Use of Insights to Drive Experience, Engagement and/or Innovation. 😀

By using Facebook as the world's largest focus group, we identified marketing personas for our client The Grandpa Soap Company that would be...

  • Brand Champions – people who are most enthusiastic,
  • Volume Leaders – large cohorts for generating sales volume, and
  • Most Cost-Effective – the lowest cost per response for advertising.

You can read an abbreviated web version of the case study in our Case Studies section under Market Research: Persona Study (In-Depth Report). Stay tuned for the winner announcement on June 8th!

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