We Won!

Experts, Basically

We won the American Marketing Association, Cincinnati 2017 Pinnacle award for Best Use of Insights to Drive Experience, Engagement, and/or Innovation! πŸŽ¨πŸ“Š

But what does that mean?

We have heard a lot recently about differentiation based on customer experience. Whether project-based or programmatic, insights are the key to truly influence experience, and to optimize engagement and innovation. We want to hear about great collection, great analysis and great application. Show off how your research initiative/s drove results in areas like product development, brand engagement, improved customer experience, or even employee engagement.
— The AMA, Cincinnati

We entered our Persona Study for The Grandpa Soap Company. View the case study here and enjoy the slides we presented at the awards ceremony.