EVENT MARKETING MADE AWESOME
The 13th annual Books by the Banks Cincinnati Regional Book Festival brought more than 100 authors to town to celebrate literature and the love of reading - and we had the honor of helping them with that! Using the power of social media, we marketed the event to tailored audiences with exciting visuals, a custom landing page, and inspired posts!
THE POSTS
The Landing Page
THE NUMBERS
Event Attendance: 4500
Event signups on Facebook: 3100
This is +30% from 2018
FACEBOOK ON-PAGE POST ENGAGEMENT
Likes/reactions, clicks, comments, shares of on-page posts: 2600This year, most engagement was on eleven posts designed to match branding and/or promoting authors, plus other daily posts created by BBTB personnel.
FACEBOOK + INSTAGRAM OFF-PAGE AD ENGAGEMENT
Likes/reactions, landing page visits, comments, shares of off-page ads: 2700
Not including likes – we scrolled to count notifications and left those out to keep our sanity…
Mentions, quotes, retweets, new followers, one week prior to event: 140
Mentions, quotes, retweets, new followers, day of the event: 110
Mentions, quotes, retweets, new followers, five days following event: 85
Download the PDF: Event Advertising for Books by the Banks 2019
About Sund + Co
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