LAUNCHED NEW BRAND IDENTITY AND PRODUCTS

Client: A GROWING CONSUMER BRAND

Need: The brand's future depended on the success of their refreshed identity and product line. We launched the new branding and products with exceptional engagement.

STRATEGY AND ACTIVITIES

  1. Created brand and product visuals: composites of custom product photography and stock ingredient photography.

  2. Six-week teaser campaign to followers leading up to launch, highlighting historical packaging over the last century, and teasing the new products and new look.

  3. High-rotation six-week launch campaign to followers showing off the new products, ingredients and brand character.

OUTCOMES

  1. High engagement rate for the teaser campaign (5.3%).

  2. Very high engagement for the launch campaign (8.1%) with high rate of comments and shares.

  3. Immediate feedback from followers on the new branding, products and ingredients.


We can launch your brand & products too

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