LAUNCHED NEW BRAND IDENTITY AND PRODUCTS
The Grandpa Soap Company
Opportunity / problem
The Grandpa Soap Company modernized their branding and product lineup. We launched the new branding and products with exceptional engagement.
STRATEGY AND ACTIVITIES
Created brand and product visuals: composites of custom product photography and stock ingredient photography.
Six-week teaser campaign to followers leading up to launch, highlighting historical packaging over the last century, and teasing the new products and new look.
High-rotation six-week launch campaign to followers showing off the new products, ingredients and brand character.
High engagement rate for the teaser campaign (5.3%).
Very high engagement for the launch campaign (8.1%) with high rate of comments and shares.
Immediate feedback from followers on the new branding, products and ingredients.