Award-Winning Inbound Marketing Case Studies
Global Communication: Assistive Tech for Paralysis and Loss of Speech
Client: Control Bionics
Control Bionics develops and sells NeuroNode, an augmentative and alternative communication device for people with ALS (Lou Gehrig’s disease), cerebral palsy, spinal muscular atrophy, and other paralysis and loss of speech. The company was founded in Australia by CNN anchor Peter Ford and then expanded to the USA and Canada. Our job was to communicate the message that Control Bionics’ NeuroNode is the easiest to learn and use AAC system, and to bring them profitable leads in Australia, Canada and the USA. Following publication of this case study, we expanded advertising to Japan.
🏆 Winner of two 2020 Public Relations Society of America Blacksmith awards for Global Communications and Best-In-Show Cincinnati.
Persona Research: Brand Champions, Volume Leaders, and Lowest Cost
Client: The Grandpa Soap Company
An independent review conducted by The Grandpa Soap Company recommended certain personas to target for their modernized branding and products. These personas were developed without any supporting data. We had been running social advertising for the client for several years, and saw the opportunity to test the personas and potentially develop better ones, all supported by data.
🏆 Winner of the 2017 American Marketing Association Cincinnati Pinnacle award for Best Use Of Insights.
Data-Driven Lead Generation and Product Launch
Client: Control Bionics
Control Bionics had perfected their medical device and manufacturing process a year ago and had the capacity for rapid growth. They were running campaigns with another agency using Google search, display, and video, and Facebook posts and ads when they came to us in August 2018, unable to break out of their previous lead numbers.
🏆 Winner of the 2019 American Marketing Association Cincinnati Pinnacle award for Research & Insights.
New Website with a Side of Social Media
Client: Dark Star Hot Sauce
Dark Star Hot Sauce initially came to us in need for a new ecommerce website. Their old site was visually antiquated and presented many challenges functionally for the dark star team to manage. They also wanted to market their new site and build their social media following. Dark Star Hot Sauce slated us to turn their website, Facebook, and Instagram into tools that would work for them, that they could manage, and that supported their brand identity.
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